Zoo Station

Zoo Station

Earlier this week, Reuters reported that travel price comparison site Travelzoo has seen its shares drop over 75% since July of last year and that the company has hired bankers to explore potential “strategic opportunities.”

For a company that weathered the 2000 dot-com bust, has a growing base of 24 million users and a reported $143 million in 2011 revenue, I’m left wondering can the boat really be out of gas?

Well, not if you look at the overall travel market.

Boomerang

Boomerang

Brands and the meteoric rise of their proliferation on various social networks never seem to deliver the returns they claim.  Their aim – to extend their brands in an effort to increase reach and engagement – is the appropriate one given the reach social networks have to offer. Like the boomerang, they’ve thrown themselves into the social cloud but will it come back to them as they intend?  Have they really accomplished anything at all?

If You Build It, They Will Come...

For the past few years we’ve continually heard the broadcast community tout the advantages of mobile DTV, a “yet-be-widely-deployed” video delivery platform that enables local TV stations to deliver live, digital content to specially equipped mobile video devices such as mobile phones, portable media players, laptop computers, etc.  We’ve also been told how consumers will embrace this platform overwhelmingly.  But will they?