Anthony Bontrager created Soda Media, Inc., with the goal to provide strategic advice and investment capital to companies in the digital media space, specifically those whose business focus on content development, management and distribution across multiple platforms.
A globally recognized technology executive and serial entrepreneur, Anthony has been involved in the launch of numerous companies and has been active in over $500 million worth of strategic funding and acquisitions within the digital media, wireless telecom, advertising and software industries.
Prior to founding Soda Media, Anthony was President Onecast, Inc. (“1Cast”), where he was responsible for setting overall strategy and establishing key technology and content partnerships. The goal of 1Cast was to make traditional television news programming readily available online and just minutes after the original broadcast in a personalized newscast format.
Before joining 1Cast, Anthony was President and CEO of Broadstream Communications, Inc., a company he co-founded, which became the telecom industry’s first virtual head-end and middleware platform for IPTV delivery utilizing the MPEG4 video encoding and 16QAM satellite modulation standards. Under Anthony’s leadership, Broadstream was the first company to secure the largest library of IP-content rights from companies such as NBC-Universal, Disney/ABC, ESPN, Starz, Discovery, Fox, Turner Networks and others. Additionally, Anthony spearheaded the company’s equity and debt financing rounds, which included a $30M strategic partnership with Intelsat, Ltd, the world’s largest satellite owner and operator and the acquisition of over $70M worth of IP pertaining to the company’s middleware business.
Anthony currently serves as a board observer at iQ Technologies, LLC. He is also a member of the Academy of Television Arts and Sciences serving on the Interactive Media Peer Group and Film Groups, as well as the IAB Long-Tail Alliance. Anthony is also the co-author of Washington State’s Wireless Siting Policies.